Attending teleseminars
If you’re continually being asked to attend teleseminar calls, there’s a reason for it. The reason is simply that people want to sell products. That’s what motivates them most of all. Often, teleseminars are attended by people who have been led to believe they’ve found that elusive black box that they only have to turn [...]
More on AdWords Quality Scoring
On one of Digitalpoint’s forums, the new AdWords landing page quality score issue is being hotly debated. On this page, people are suggesting that the pricing policies used by Google AdWords may be illegal. If you visit a shop to purchase something, you would not expect to be offered a price of £10 to buy [...]
Opportunity knocks for AdWorders
One of my successful campaigns has been hit by Google’s landing page quality scoring, although, to date, most seem unaffected. There’s an opportunity here! What we all need to do is to learn exactly what Google wants to see in landing pages. I’m guessing that a 500-word article along with affiliate links and AdSense are [...]
Dynamic keyword content in AdWords landing pages
If you want a simple approach to getting dynamic keyword content in AdWords pages, this is just what you need! It’s short and sweet, using php. As always, when using php code within your web page, remember to give it an extension of .php instead of .html. Firstly, your page will need to know what [...]
Google changes quality scoring for AdWords
The rankings of ads in AdWords, and the minimum prices paid per keyword, are being shaken up as Google rolls out a new quality score for the service. In this post on the Inside AdWords blog, Landing page quality update, Google state that they are making changes to the way landing pages are scored. This [...]
Buy your word at …
This is just a personal rant, and I offer some advice that you can take or leave, as you choose. I believe that people buying links from “500 Words” Link Sizzler sites are simply wasting their money. It all started with the “million dollar homepage.” I won’t link to it, because I believe it’s got [...]
How to personalise sales pages
Somebody has asked me how I personalise a lot of my sales pages, and I thought it was a good topic to discuss here. Personalising sales pages is an important technique to use with relationship marketing, and it’s a technique that can increase conversions. Obviously, you need to know the name of the person visiting [...]
How to choose a domain name
Many people will tell you that a dot com domain will gain a higher ranking in search engine results than any other top-level domain. I’ve found some evidence that tends to back this up. In this article, Distribution of Domain Types, Alexa have published an analysis of the top 65,000 web sites in terms of [...]