Online Marketing

Online marketing techniques described.

Publishing my first book on amazon.com

I am very excited today. I have just published my first physical book, Double Your Website Sales! As with all things, there was a process to go through to get this achieved, and I’m going to write about it here. The first thing to do was to produce the manuscript. I did that with my [...]

Double Your Website Sales

How To Start Tracking Sales Page Variations That Could Double Your Sales In Under An Hour! I can show you how to set up experiments to track minor changes to your copy that can easily result in tons more sales and make a real difference to your bottom line. Yes, without spending more money on [...]

Split Testing Using Google Website Optimizer

I hosted a webinar showing me setting up some new split testing experiments. Here is the recording: If you have any questions, post a comment here and I’ll answer as best I can.

AdSense and Google Analytics integration

If you use AdSense and Google Analytics, it is now possible to combine the two, such that Analytics will show you statistics regarding your AdSense account. If you have one site, it’s simply a matter of signing up in your AdSense account and linking it to your Analytics account. If you have several sites, for [...]

Upgrade time

I’ve just recently noticed that a lot of spam links had somehow made their way into the footer here. I got rid of it all, and found that it had come back the next day. So I’ve now upgraded to the latest version of WordPress which is more secure, and hopefully that problem shouldn’t happen [...]

Selling more product

Here I describe a simple, free technique to improve sales without increasing traffic to your websites.

More on AdWords Quality Scoring

On one of Digitalpoint’s forums, the new AdWords landing page quality score issue is being hotly debated. On this page, people are suggesting that the pricing policies used by Google AdWords may be illegal. If you visit a shop to purchase something, you would not expect to be offered a price of £10 to buy [...]

Opportunity knocks for AdWorders

One of my successful campaigns has been hit by Google’s landing page quality scoring, although, to date, most seem unaffected. There’s an opportunity here! What we all need to do is to learn exactly what Google wants to see in landing pages. I’m guessing that a 500-word article along with affiliate links and AdSense are [...]

Google changes quality scoring for AdWords

The rankings of ads in AdWords, and the minimum prices paid per keyword, are being shaken up as Google rolls out a new quality score for the service. In this post on the Inside AdWords blog, Landing page quality update, Google state that they are making changes to the way landing pages are scored. This [...]

Instant AdSense Templates release

Joel Comm, in conjunction with Eric Holmlund, is about to release Instant AdSense Templates, a package that includes 100 templates for AdSense websites. The main features of the package are as follows: 55 niche sites including templates with private label content. 20 XSitePro templates, along with HTML versions. 15 WordPress themes. 8 Instant Blogger templates. [...]

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