One way of getting some traffic for your AdSense ads is to use Google AdWords itself. If you can find some “peripheral” keywords for a subject to get people to come to your site, they may then click on one of your ads. This way, the traffic you generate is already searching for what you provide.
Of course, there has to be something in it for the user to click through to your site. This could be a product review, or tips and tricks for people looking to buy the product. It doesn’t even have to be about a product that you can buy! In this case, you are hoping that the user will click on one of your ads. If they don’t, well, that’s the name of the game. Try to optimise your site so that people will click on your ads.
Let’s say you had a conventional web site that reviewed a group of products with the intention of marketing them with affiliate links, and they didn’t convert well, or not well enough. What about trying AdSense on the site instead? Maybe keep the affiliate links in place too? It’s definitely worth a try! Perhaps try to buy some sponsored links from other search engines? Yahoo! Search and Miva are the other two big search engine syndication programmes.
You could always try putting a search box on your site if you have been accepted for AdSense Search.
I hope this has given you some more ideas on how to make money with your web site!
By the way, do feel free to comment on any articles you find on this site.
David Thomas, The Affiliate Marketer
