AdSense have a competitor in the shape of Yahoo! Publisher Network, currently in beta.
Have a browse around the net, and you’ll soon come across Yahoo’s ads. The received wisdom is that Yahoo pays more per click than AdSense does, but with Yahoo the click-through rate is lower, and you more or less break even. (Of course, this is just one parameter that will vary between different sites. If you already have AdSense, it may be worth trying Yahoo and doing some A-B testing to determine which gives you the most money.)
Have you seen the Yahoo ads, though? Quite often the description is truncated, followed by three dots; sometimes the heading is truncated, and even the display URL is sometimes truncated. I’ve seen ads where all three parameters have been truncated. It’s no wonder that Yahoo are getting a lower click-through rate if their ads look like this!
I hope they can sort out that issue, because there certainly appears to be space in their ads for them to do so! It is good that AdSense is seeing some competition, as this means that revenue should go up.
David Thomas, The Affiliate Marketer
