I wrote another post recently, Opportunity Knocks for AdWorders. I state in there that I believe there is an opportunity for people that want to develop a good website, because there will be less competition for those people. I’m in the middle of developing a website that should fall nicely within AdWords rules, and my marketing campaign should be consequently lower in price.

The trouble with Google is that whilst they can decide who gets to advertise on their service, they don’t provide any assistance to help you improve your website if it becomes necessary. This analogy is not perfect, but to me, it’s somewhat akin to somebody saying, “Right, I just changed the surface of the road. It’s much improved, but your bike will no longer be able to ride on the new surface. I’m not going to tell you how you can change your bike to suit the new road surface; that’s your own problem.”

All the best, Matt,

Dave

I thought of this analogy after reading what you wrote…

Zoning. If you look at search results as real estate.. virtual real estate, can not the governing body make rules as to who can build and where?…

http://en.wikipedia.org/wiki/Zoning
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Zoning commonly includes regulation of the kinds of activities which will be acceptable on particular lots… the densities at which those activities can be performed… the height of buildings, the amount of space structures may occupy, the location of a building on the lot (setbacks), the proportions of the types of space on a lot (for example, how much landscaped space and how much paved space), and how much parking must be provided.
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And if a business doesn’t conform, they won’t be allowed to build there or will have to pay more money…

Just offering another perspective. I think it’s more a matter of making the landscape pretty and making it more attractive so more people will use the area right? And Google uses the price hike to make it harder to be there… they could just deactivate it and now provide any opportunity to show.

If I have a website, I can allow and not allow certain websites to advertise on it. I may not have a complex algo to sort it out for me, but I can look at a site and say.. Nope. To much promoting and not enough value. Try again.

I’m not trying to defend Google and I feel bad for all that were affected in a bad way with this change in the algo, but I just had that thought and… thought it would be interesting to post..

Have a good one Dave! And keep up the good work.