If you have an RSS feed on your site, there’s a really nice, easy way to promote it! I’ve just started doing it for The Affiliate Marketer ezine. Some email autoresponder services such as Aweber have the capability to take your articles from your RSS feed and automatically construct emails from them that are suitable for sending to your subscribers. The best thing is that this can happen automatically!
What you need to do to promote your site this way is to get people to sign up to your ezine. This is really great for you! People get a short summary of each article or post from your site (possibly a WordPress blog) and they can decide whether they want to read the full article by clicking through your link. You have just as many possibilities for monetising this traffic as for normal web traffic from the search engines; in fact, probably more, as if you provide a quality service then you’ll be building up a relationship with your subscriber base.
Depending on what you told your customers they would be receiving when they subscribed, you could also send them details of products for which you are an affiliate, although do make sure that you don’t overdo this approach. I believe that if you make your primary focus providing quality content, people will see that that’s the case, and you’ll be building a relationship with your subscribers.
Imagine that you get a visitor to your site; they click on an ad and leave. You’ve made maybe $0.50 out of them. On the other hand, imagine you get a visitor to your site; they decide that the content is good, and they sign up for your ezine. You’ll probably get many clicks from them in the future, perhaps some affiliate purchases, and they may well tell people about your site! I certainly know which of those events I would prefer to happen! 
Just one point to note: If you use WordPress, it changes your standard ASCII quotes into fancy quotes (“smart” quotes or “curly” quotes). These characters cannot appear in ASCII text-based emails. I am looking for a solution to this problem, and when I’ve come up with one, I will post it. For now, I am manually editing each broadcast to tidy it up.
David Thomas, The Affiliate Marketer
